Analytics Training Workshop & Consultancy



Google Analytics Training &
Google Tag Manager Workshop

With a vast amount of experience in auditing and implementation of Google Tag Management accounts, MicroAnalytics will help you understand what GTM is all about. MicroAnalytics can provide Analytics training for your teams. We will show how to implement Google Universal Analytics using GTM and how to use Google Tag Manager to fit your organization’s needs.

What is covered?

Designed for digital marketers, digital analysts or web developers, our Analytics training workshop will cover issues like:

  • Google Tag Manager (GTM) – how does it work? Introduction to containers, tags, data layer, macros and rules.
  • Setting up and configuring Google Tag Manager
  • How the data layer works and how it can be customized for your own tracking
  • Google Analytics implementation within GTM
  • Implementation of tags, triggers and variables on your website. How to know if your tags are working.
  • How to implement events, custom dimensions, goals and goal funnel tracking
  • E-commerce tracking implementation
  • Setting up re-marketing & conversion tracking
  • How to set up internal and external campaign tracking
  • and much more.

Our course will take you through a step by step process of setting GTM up and implementing custom Google Analytics tracking tags.